From “limited-time offers” to “buy one, get one” sales, retailers know how to make a deal look irresistible. But not every discount is what it seems.
Behind the flashy signage and countdown clocks are pricing tactics designed to encourage you to spend more, not less. Learning how to spot fake deals and a cleverly disguised ripoff can save you serious money and frustration.
Beware of “Anchoring” Prices
Anchoring is a classic sales tactic that manipulates your perception of value. A retailer lists an inflated “original” price next to a lower “sale” price, making the discount look dramatic, even if the item was never sold at full price. For instance, the $80 sweater, which was “marked down” to $40, might have always been priced at $40.
To verify the authenticity of a deal, search for the product online or use price-tracking tools like CamelCamelCamel or Honey. If the “sale” price matches its usual range, it’s not really a bargain; it’s just clever framing.
For tiny habits that grow your savings, read The $5 Rule: How to Make Small Purchases Add Up to Big Wins.
Don’t Fall for the “Buy More, Save More” Trap
Bulk discounts and bundle deals can be smart, but only if you’ll actually use everything you buy. “Buy 2, get one free” might sound great, but it’s wasteful if the third item ends up in a drawer. Retailers use this trick to increase total sales while disguising it as savings.
Ask yourself: Would I buy this even without the deal? If the answer is no, you’re not saving; you’re spending more to chase a feeling of value.
Watch Out for Shrinkflation
Shrinkflation happens when companies quietly reduce package sizes while keeping prices the same (or higher). You may notice that your favorite snack bag or detergent bottle is getting smaller over time. The price tag stays familiar, but you’re paying more per unit.
To detect shrinkflation, compare the unit price, which is the cost per ounce, pound, or liter, listed on the shelf label. If the number has crept up while the package looks similar, you’ve found a hidden price hike.
For a quick primer on reading shelf labels, see What “Unit Price” Tags Can Teach You About Smart Shopping.
Limited-Time Hype Isn’t Always Urgent
Flash sales and countdown timers create a false sense of urgency. Online stores often reset these timers daily, making it appear as though the deal is expiring when it’s actually permanent. Before hitting “buy,” take a screenshot and revisit the site a few days later. You’ll likely find the same offer still running.
Real limited-time sales are tied to specific events (such as holidays or product launches) and clearly display end dates and terms. If a timer feels vague or endlessly resets, it’s a psychological trick, not a genuine deadline.
Before you lock in renewals, check Why You Should Never Auto-Renew Anything Without Checking This First.
Be Skeptical of “Free” Offers
Free trials, shipping, or bonus items can be worthwhile, but be sure to read the fine print. Many “free” trials require you to enter payment information upfront and automatically renew at full price after a few days. If you forget to cancel, the free month will automatically turn into a recurring charge.
Before signing up, note the cancellation deadline on your calendar to ensure timely cancellation. And remember: “free” isn’t free if it costs you attention, data, or future fees.
Compare Prices Across Retailers
Dynamic pricing, where online stores adjust prices based on demand, browsing history, or location, means you may not see the same deal as someone else. Clear your cookies, use incognito mode, or check the same product on multiple sites to ensure a fair comparison.
You can also use price comparison tools like Google Shopping or ShopSavvy to spot inflated prices disguised as discounts. If one store’s “sale” price matches another’s regular price, it’s not a deal; it’s marketing.
To avoid seller hype, read How to Spot a Fake Online Review in 10 Seconds.
Evaluate the True Value
A real deal saves you money on something you actually need and would have purchased anyway. A ripoff tricks you into thinking you’re getting value when you’re not. Before buying, pause and ask:
- Do I need this now?
- Would I pay full price for it?
- Is this a real discount or just a marketing illusion?
If you can’t confidently answer “yes” to the first two, skip it.
The Smart Shopper’s Rule
Real deals improve your finances; fake ones deplete them. By questioning urgency, comparing prices, and focusing on value over emotion, you train yourself to shop intentionally rather than impulsively. Over time, spotting rip-offs becomes second nature, and genuine savings become your new normal.
